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Tuesday, September 25 • 1:00pm - 2:00pm
Branding: Going Beyond Just A Name On A T-shirt.

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This all star panel will discuss the various aspects of "branding", delving into concepts and strategies well beyond the power of social media, logos, product endorsements, and sponsorships.

Speakers
avatar for Sherrill Blackman

Sherrill Blackman

The SDB Music Group
avatar for Ashley Moyer

Ashley Moyer

Rounder Records
Ashley graduated from Middle Tennessee State University in 2011. She has been with Rounder Records since the fall of 2015 and has worked on album release campaigns for Sam Bush, The Earls of Leicester, Béla Fleck & Abigail Washburn, The Gibson Brothers, Sierra Hull, and Steve Martin... Read More →
avatar for Daniel Routh

Daniel Routh

Nu-Blu
Daniel Routh is a musician/road manager and co-owner of Nu-Blu, owner and head engineer at Red Squared Audio, co-host of televisions Bluegrass Ridge, and producer/radio personality of Bluegrass Ridge Radio. He also executes branding and marketing for the partnerships that Nu-Blu and... Read More →
avatar for Claire Ratliff

Claire Ratliff

Laughing Penguin Publicity
Claire Ratliff is the Owner of Laughing Penguin Publicity & Consulting, founded in 2005. Based in Nashville, Claire has had success in creating national media campaigns for entertainment clients, authors and small businesses, festivals and theatrical events, and has orchestrated countless... Read More →
avatar for Maria Ivey

Maria Ivey

The Press House
Maria Ivey is the PR Director for The Press House in Nashville, TN. She is a graduate of Belmont University and the co-author of “Music Publicity: A Practical Approach,” a textbook to be released via Kendall Hunt in 2019. Ivey has designed and executed custom PR campaigns for... Read More →


Tuesday September 25, 2018 1:00pm - 2:00pm EDT
Raleigh Convention Center Room 304 500 S Salisbury St, Raleigh, NC 27601